Services
 Service Yeah, but what do you do?
Visioning -- Helping the client articulate (and align his/her organization with) core values before reaching out to customers/prospects.
  • Conduct deskside interviews, focus groups, staff retreats.
  • Design and produce newsletters, annual reports, corporate communications.
  Research -- Discovering what people want, so that the client's products/services and communications about those products/services can find a receptive audience.
  • Design, conduct, and analyze focus groups.
  • Develop, implement, and analyze surveys.
  Stock-taking -- Identifying and capitalizing on a business's strengths, resources, and untapped potential.
  • Conduct deskside interviews, focus groups, staff retreats.
  • Develop, implement, and analyze customer/prospect/consumer research.
  Positioning -- Crafting a platform that can secure the client's product/service in people's minds as the one they want.
  • Informed by company vision, resource assessment, and customer research, identify points of difference as a framework for integrating marketing communications.
  Strategic planning -- Working with the client to develop communication plans that are both aspirational and achievable.
  • Identify behavior desired from target audience(s).
  • Set achievable objectives.
  • Identify communications approaches for grabbing the target's interest and eliciting the desired behavior.
  Tactical planning -- Charting the path toward the client's goals with an effective, efficient mix of marketing communications to reach goals within budgetary constraints.
  • Advertising planning-- Broadcast, print, direct mail
  • Promotion planning-- Coupons, sweepstakes, sampling, giveaways, contests, in/onpacks, events
  • Sales support planning -- Selling kits, sell sheets, sales manuals, signage and displays
  • Public relations planning -- Media kits, press releases, ghostwriting, fundraising letters
  Plan writing -- Putting the client's communications plan in writing to keep staff focused and on track.
  • Lay out a clear roadmap for management and staff, detailing marketing objectives, strategies, and tactics.
  • Align each strategy and tactic with an accountable staff member.
  • Provide for evaluation of each element of the plan.
  Agency sourcing -- Helping the client find freelancers or full-service agencies to support plan implementation.
  • Develop criteria for agency/freelancer selection.
  • Screen prospective agencies/freelancers.
  • Set up and participate in agency/freelancer interviews.
  Agency relationship-building -- Assisting the client in communicating with freelancers and agencies to secure topnotch results.
  • Develop a communications strategy to focus and guide agency/supplier in its efforts.
  • Act as a conduit between client and agency, to make sure the agency knows what the client is talking about and vice versa.
Training -- Working with staff to strengthen their understanding of goals and empowering them to do their best work.
  • Meeting management training.
  • Meeting/project facilitation.
Copyright 2001, Victoria Lynn Jones